Public inters

Circulation and distribution

ADVANTAGE: At least 7,500 specialists in mills, bakeries, confectioneries, pastry shops and other units involved, receive the magazine monthly, for free!

BRUTARUL-Cofetarul magazine appears once a month, it is published in more than 7,500 copies and distributed free nationally, by post mail, to decision makers in the industry (bakeries, confectioneries, pastry shops, industrial manufacturers, distributors, hypermarkets, etc.). Our subscribers’database is constantly monitored and updated to ensure a high degree of the readers’ interest about the content of the publication.

Readers’ profile

ADVANTAGE: One copy of the magazine is read by an average of 3.6 employees of a business destination, most of them holding decision-making power within companies.

Readers of BRUTARUL-Cofetarul are generally represented by the management personnel of the bakeries and confectioneries. The results of a survey held among the readers on a sample of 347 respondents in October 2009, indicate that over 68% of the magazine’s receivers are from the topmanagement of companies (general manager, sales manager, marketing manager), while 26% of them work in middle-management structures (engineering technician, sales agent, baker, confectioner, etc..). The same study shows that 88% of the readers find magazine very useful, going through its entire content and reading most of the articles.

What benefits do we offer to suppliers?

"Our success is based on the seriousness and impartiality with which we treat our partners and also on the confidence gained among the readers in over 10 years of existence, both through the magazine and through our active involvement in organizing specialized events for theindustry." - BRUTARUL-Cofetarul publishers’ staff.

The advertising pages in BRUTARUL-Cofetarul magazine provide one of themost efficient and costeffective way topromote products and services for mills, bakeries, confectioneries and pastries. Working with our magazine means low advertising rates, well-defined class of readers specialists, discounts and bonuses, depending on the length of collaboration.

Our role in promoting the industry

ADVANTAGE: We distribute the magazine at all fairs, exhibitions and major events of the local and international milling-baking industry.

The editorial crew of the magazine is extensively involved in developing solutions and supporting the Romanian bakery and confectionery sector, in order to achieve its alignment to the current European trends. One of our keyconcerns is the promotion of the magazine at the most important local and international, specialized fairs and exhibitions, seminars and conferences.

Among the results of this involvement we mention the organization of GastroPan Expo- international exhibition organized in Romania, for the milling-baking, confectionery and HoReCa sectors. We are also present at the biggest international exhibitions, such as IBA - Düsseldorf, Europain -Paris, Sigep - Rimini or Ibatech – Istanbul. At these events not only we promote, through our magazine the Romanian bakery and milling sector, but we also bring the newest business solutions to the local specialists’ attention.